What Are We As A Vascular Society? Analysis Of The Youtube Channel Compared To Interventional Radiology
Michael F. Amendola, MD, Sally Boyd, MD.
VA Medical Center/VCU Health System, Richmond, VA, USA.
OBJECTIVES:
OBJECTIVES: Specialty societies such as The Society of Vascular Surgery (SVS) and The Society of Interventional Radiology (SIR) have sponsored YouTube Channels to provide content to describe their activities and practice type. We set forth to analyze and compare SVS and SIR YouTube Channel videos to gain insight on what users are seeing from these national societies.METHODS: The SVS YouTube Channel and the SIR YouTube Channel website were accessed. All videos were examined for subject type, time of creation, total views, gender of the speaker and if the content promoted the named society. Chi-squared* and paired t-testwere utilized.RESULTS:A total of 156 and 133 videos were examined on the SVS and SIR YouTube channel respectively. There were was greater time since creation (4.03 ± 1.6 vs. 1.92 ± 1.2;p=0.0001) and more views (2442 ± 4283 vs. 393 ± 619;p=0.0001) for SVS videos compared to SIR videos respectively. We found no statistically differences in terms of female speaker (23.7% vs. 23.8%; p=1.0*), duration (8.25 ± 13.7 vs. 6.02 ± 11.0; p=0.13)nor career development content (19.2% vs. 12.7%; p=0.15*) for SVS and SIR videos respectively. CONCLUSIONS: It is vital that vascular surgery attract the most talented trainees into its ranks, as such portraying the essential strengths of the specialty will be crucial for these efforts. Despite the videos being older in nature, there seems to be more online engagement with SVS videos. That said the lack of procedural basis of the videos is weakness in the portrayal of the specialty. These data should help guide the SVS in carrying out branding efforts especially when targeting trainees. 
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