Losing The Procedural Narrative: Youtube Video Differenced Between Competing Endovascular Specialties
Sally Boyd, Michael F. Amendola, MD.
VA Medical Center/VCU Health System, Richmond, VA, USA.
OBJECTIVES: It is paramount Potential trainees in Interventional Radiology and Vascular Surgery are utilizing online resources to inform their career decisions in these fields. Both The Society of Vascular Surgery (SVS) and The Society of Interventional Radiology (SIR) have sponsored YouTube Channels to provide specialty content online. We set forth to analyze and compare SVS and SIR YouTube Channel videos to gain insight on what users are seeing from these national societies.METHODS: The SVS YouTube Channel and the SIR YouTube Channel website were accessed. All videos were examined for subject type, time of creation, total views, gender of the speaker and if the content promoted the named society. RESULTS: A total of 156 and 133 videos were examined on the SVS and SIR YouTube channel respectively (TABLE). In looking at video content, we found no statistically differences in terms of female speaker (23.7% vs. 23.8%; p=1.0*), duration (8.25±13.7 vs. 6.02 ± 11.0; p=0.13†) nor career development content (19.2% vs. 12.7%; p=0.15*) for SVS and SIR videos respectively.CONCLUSIONS: In examining the SVS and SIR YouTube Societies’ videos, we found similar durations of videos, female speakers and career content. SVS videos seems to be older in nature with more views. Interestingly, over a third of the SIR videos dealt with society promotion compared to SVS videos and almost one in five described specialty specific procedures. These data should help guide national society branding efforts especially when targeting trainees and potential society membership. 
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